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%Typographie : usages,_économie,_fichiers,_licences.

7_décembre_2022
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6_&_7_mars_2023
erg_La_Cambre_Bruxelles

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% En janvier 2023, les logiciels Adobe arrêteront de prendre en charge les polices Postscript de type 1. Ce retrait du format historique pose une série de questions pour les écoles d’art et leurs utilisateurices qui ont fait un investissement dans des polices considérées comme des grands classiques de la typographie au cours des années 1990. Aussi confidentiel et spécifique soit-il, ce basculement de format typographique, point de départ de notre réflexion, nous apparaît symptomatique de bouleversements rapides et souvent trop discrets qui s’opèrent au sein de nos outils et de nos institutions. La phase inédite que nous vivons depuis ces dernières décennies offre une opportunité pour rassembler une série de questions lancinantes liées à la typographie mais qui traversent et concernent d’autres disciplines.

%Comment conserver, renouveler l’accès à un patrimoine – typographique – du XXe siècle et d’avant et ainsi, se forger une culture? Comment déjouer les stratégies visant à faire croire qu’il faut payer pour être créatif·ve ? Comment le web, les licences libres et les fontes variables ont twisté les casses et quels effets esthétiques en résultent ? Quelles questions politiques, économiques et impérialistes sourdent sous les choix et les monopoles industriels ? Quelles pédagogies peuvent y répondre et quels investissements peuvent faire sens pour les écoles d’art et les étudianx ?

%Deux rencontres aller-retour entre Strasbourg-Bruxelles, organisées par l’atelier de Communication graphique de la HEAR Strasbourg et les départements typographiques de l’erg et de l’ENSAV La Cambre (Bruxelles) avec une série d’invitæs internationaux qui échangeront autour de ces questions afin de trouver des éléments de réponses et des outils possibles à destination des étudianx et des pédagogies.

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PROGRAMME

%HEAR_Strasbourg

        

%07.12.2022_à_14_h

%Auditorium de l’école


%1 rue de l’Académie 67000 Strasbourg

%Entrée libre dans la limite des places disponibles

%Retransmission en direct https://bbb.erg.school/b/lud-0mu-f2u-0nh

%HEAR_Strasbourg

%07.12.2022_à_14_h

%Auditorium de l’école


%1 rue de l’Académie 67000 Strasbourg

%Entrée libre dans la limite des places disponibles

%14:00| Introduction


%14:30 | Franck Adebiaye_About Licensing (FR)


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%06_&_07.03.2023

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CONFÉRENCES

%Frank Adebiaye_Licences typographiques

%Frank Adebiaye
_Licences typographiques

%Quand les polices de caractères Type 1 sont apparues en 1983-1984, la diversité des médias était assez limitée : essentiellement imprimée, surtout professionnelle et progressivement bureautique. Il existait une sorte de ligne droite entre l’écran et l’imprimante. Qu’est-ce que cela dit des licences ? Au départ, tout était assez prévisible, mais une certaine confusion s’est progressivement installée à mesure que nous avons pu envoyer et recevoir des documents numériques. Après le PDF, ce fut au tour des applications multimédias, du Web, des applications mobiles et, éparpillé un peu partout, d’un flux vidéo mondial de plus en plus ininterrompu.

%Expert-comptable, Frank Adebiaye (Paris, France) est également designer de documents et dessinateur de caractères. Il a créé la fonderie open source Velvetyne en 2010. Il a écrit ou co-écrit de nombreux articles sur la typographie et le design graphique ainsi que plusieurs livres. Son travail de création typographique et d’écriture a fait l’objet d’expositions, de conférences et d’émissions de radio. Frank Adebiaye conseille également les fonderies de caractères sur leur stratégie marketing.

%Bye Bye Binary_Typographie inclusive


%Bye Bye Binary
_Typographie inclusive


Représentée par Laure Giletti, Pierre Huyghebaert, Ludi Loiseau

Représentée par Laure Giletti,
Pierre Huyghebaert, Ludi Loiseau

%En 2022, Bye Bye Binary met en ligne une première collection de fontes inclusifves. À cette occasion, iel construit et met en pratique læ Queer Unicode Initiative (QUNI), qui permet de rassembler les fontes intégrant des glyphes inclusifves autour d’un même système d’encodage. Laure Giletti, Ludi Loiseau et Pierre Huyghebaert présenteront les questionnements de la collective autour des licences qui seraient adaptées aux fontes et les forks publiées par la typothèque BBB.

%Bye Bye Binary (BBB) est une collective franco-belge, une expérimentation pédagogique, une communauté, un atelier de création typo·graphique variable, un réseau, une alliance. La collective, composée de 27 personnes et initiée en 2018, explore des formes graphiques et typographiques (lettres, ligatures, ponctuations, éléments de liaison et de symbiose) prenant pour point de départ, terrain d’expérimentation et sujet de recherche, le langage et l’écriture inclusive et non-binaire.

%Naïma Ben Ayed_Limitation of multi script typography, who’s to blame? The Arabic-Latin case.

%Naïma Ben Ayed
_Limitation of multi script typography, who’s to blame?
The Arabic-Latin case.




%Naïma Ben Ayed proposera un aperçu critique du dessin et de l’usage des caractères arabes par rapport au latin. Elle examinera ensuite comment développer la pratique et l’enseignement du design typographique dans un contexte multi-script, en dépassant le statu quo actuel.

%Naïma Ben Ayed est née en Provence, diplômée de l’école Estienne (2009) et installée à Londres en tant que designer graphique et dessinatrice de caractères. Après avoir travaillé pendant plusieurs années au sein de Dalton Maag, elle a monté son propre studio en 2019. Elle conçoit des caractères arabes et latins, sur commande ou distribués en fonderie, ainsi que des lettrages et des identités visuelles. Avec des plateformes comme Futuress et School of Commons, elle se consacre à l’ouverture de la pédagogie du dessin de caractères à un public plus large et à la création d’outils adaptés.

%Frank Grießhammer_Technological transitions

%Frank Grießhammer
_Technological transitions

%Je suis un créateur de caractères dans une situation particulière : je travaille sur de petits projets pour une grande entreprise. Depuis que je suis en poste chez Adobe, j’ai été témoin de plusieurs transitions majeures dans la façon de concevoir des polices de caractères. J’illustrerai ces mutations technologiques par la présentation de mon propre travail. Au-delà, (et, espérons-le, sans parti pris politique), j’essaierai d’expliquer les problèmes que posent aujourd’hui l’utilisation des polices PostScript et pourquoi il est préférable de les réserver aux livres d’histoire.

%Frank Grießhammer (Nuremberg, 1983) a étudié le design graphique au HBKsaar de Sarrebruck, en Allemagne, et à l’ISIA de Florence, en Italie. En 2010, il a été diplômé du master Type & Media de la KABK de La Haye. Après TypeMedia, il a travaillé chez FontShop International à Berlin, et depuis 2011 avec Adobe Type Team en Californie. Aujourd’hui, Frank opère à l’intersection du code et du design depuis La Haye. Il enseigne ponctuellement lors de workshops dans le cadre de cursus de dessin de caractères à travers l’Europe.