{"id":1190,"date":"2013-05-30T21:32:15","date_gmt":"2013-05-30T19:32:15","guid":{"rendered":"http:\/\/comgraph.hear.fr\/?p=1190"},"modified":"2013-06-10T18:10:34","modified_gmt":"2013-06-10T16:10:34","slug":"pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3","status":"publish","type":"post","link":"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/","title":{"rendered":"Pimp that type\/Petit devient grand (Quelques propositions des \u00e9tudiants de l\u2019atelier d\u2019ann\u00e9e 3)"},"content":{"rendered":"

Il \u00e9tait demand\u00e9 de partir d\u2019un objet r\u00e9el (et non d\u2019une reproduction) de petite taille pouvant \u00eatre contemporain ou plus ancien* dont le contenu et l\u2019aspect graphique\/typographique \u00e9taient suffisamment int\u00e9ressants et complexes pour en magnifier les \u00e9l\u00e9ments\u00a0: \u00e0 la fois les rendre plus grands mais aussi les rendre plus efficaces et plus lisibles.\u00a0Les propositions graphiques devaient aller au-del\u00e0 du simple zoom et s\u2019approprier les codes et les enjeux du format poster.<\/p>\n

Si l\u2019int\u00e9gralit\u00e9 du contenu du document de d\u00e9part devait figurer sur le poster final, le degr\u00e9 de r\u00e9interpr\u00e9tation \u00e9tait laiss\u00e9 au choix de chaque \u00e9tudiant. On devait cependant \u00eatre en mesure de retrouver quel document \u00e9tait \u00e0 la base du travail.<\/p>\n

* Cela pouvait \u00eatre\u00a0: un ticket de m\u00e9tro, de bus, de tram, de cin\u00e9ma, de parking, de stationnement, de caisse, de p\u00e9age d\u2019autoroute, de consigne, de pressing, de restaurant,\u00a0un billet de tombola, de concert, de spectacle, de train, d\u2019avion, une carte d\u2019embarquement, des cartes de cr\u00e9dit, bancaires, des \u00e9tiquettes de v\u00eatements, des notices, des timbres, des envois postaux\u2026<\/em><\/em><\/p>\n

 <\/p>\n

Massif certif,<\/em> de Lucas Descroix<\/strong><\/p>\n

Mon document source, un certificat d’assurance, a particuli\u00e8rement attir\u00e9 mon attention par sa trame de fond. Il s’agit d’un complexe motif typographique, une accumulation, vraisemblablement r\u00e9alis\u00e9e de fa\u00e7on num\u00e9rique, des lettres C et A. Aussi j’ai choisi, pour son agrandissement, de me baser sur la perception visuelle plut\u00f4t qu’une reproduction \u00e0 l’identique. La gravure sur bois m’a permis d’obtenir ceci, par sa mati\u00e8re et sa grossi\u00e8ret\u00e9.<\/p>\n

(gravure sur bois & transfert, format 40\u00a0x\u00a0<\/em>60\u00a0<\/em>cm)<\/em><\/p>\n

\"01\"<\/a><\/p>\n\n\t\t

\n\t\t\t
<\/a><\/div><\/a><\/a>\n\t\t\t\n\t\t\t\t
\n\t\t\t\tAfficher la gallerie (3 images)\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n
<\/div>\n\n

\"05\"<\/a><\/p>\n

 <\/p>\n

D\u00e9teinte,<\/em> de L\u00e9na Robin<\/strong><\/p>\n

J’ai choisi de r\u00e9-interpr\u00e9ter une \u00e9tiquette pr\u00e9sente sur un jean de la marque H&M, mettant en garde contre le fait que le tissu fonc\u00e9 du jean pouvait d\u00e9teindre sur d’autres supports.
\nEn r\u00e9utilisant les \u00e9l\u00e9ments typographiques de l’\u00e9tiquette originale et en remaniant leur mise en page, j’ai d’abord r\u00e9alis\u00e9 un poster-type, mettant le fran\u00e7ais en avant, dans le but d’en faire un \u00e9l\u00e9ment davantage didactique et fonctionnel. Ce poster a servi de base \u00e0 des exp\u00e9rimentations s\u00e9rigraphiques, g\u00e9n\u00e9rant des impressions aux d\u00e9grad\u00e9s al\u00e9atoires, impr\u00e9visibles et uniques, comme pourraient le faire des tissus qui auraient d\u00e9teint.
\nCes d\u00e9t\u00e9riorations sont aussi un moyen de renforcer le lien de cause \u00e0 effet, \u00e9nonc\u00e9 dans les informations contenues dans l’\u00e9tiquette.<\/p>\n

(s\u00e9rigraphie sur tissu, deux passages, format 60\u00a0<\/em>x\u00a0<\/em>80\u00a0<\/em>cm)<\/em><\/p>\n

\"D\u00e9teinte1\"<\/a><\/p>\n\n\t\t

\n\t\t\t
<\/a><\/div><\/a><\/a><\/a>\n\t\t\t\n\t\t\t\t
\n\t\t\t\tAfficher la gallerie (4 images)\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n
<\/div>\n\n

 <\/p>\n

 <\/p>\n

Alsa,<\/em> de Iris Winckler<\/strong><\/p>\n

J’ai r\u00e9interpr\u00e9t\u00e9 le c\u00e9l\u00e8bre sachet de levure Alsa. Les \u00e9l\u00e9ments typographiques et d\u00e9coratifs ont \u00e9t\u00e9 r\u00e9organis\u00e9s selon une dynamique plus appropri\u00e9e au format de l’affiche.<\/p>\n

(impression laser, format 60\u00a0<\/em>x\u00a0<\/em>40\u00a0<\/em>cm)<\/em><\/p>\n

\"ALSA1\"<\/a><\/p>\n\n\t\t

\n\t\t\t
<\/a><\/div><\/a>\n\t\t\t\n\t\t\t\t
\n\t\t\t\tAfficher la gallerie (2 images)\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n
<\/div>\n\n

 <\/p>\n

Poin\u00e7on,<\/em> de Paul Cabanes<\/strong><\/p>\n

C’est un ticket de bateau menant vers des \u00eeles en Gr\u00e8ce qui est \u00e0 l’origine de ces affiches. Blanc, \u00e9pur\u00e9 et seulement typographique, il \u00e9tait parsem\u00e9 de poin\u00e7ons apr\u00e8s avoir \u00e9t\u00e9 valid\u00e9. C’est sur ce d\u00e9tail que jouent ces affiches. Elles sont la version augment\u00e9e du ticket, o\u00f9 les \u00eeles ne sont plus qu’une simple id\u00e9e, mais viennent se dessiner sur la surface du papier comme une cartographie r\u00e9alis\u00e9e en poin\u00e7ons.<\/p>\n

(perforation & transfert, format 60\u00a0<\/em>x\u00a0<\/em>40\u00a0<\/em>cm)<\/em><\/p>\n

\"1BISweb\"<\/a><\/p>\n\n\t\t

\n\t\t\t
<\/a><\/div><\/a><\/a>\n\t\t\t\n\t\t\t\t
\n\t\t\t\tAfficher la gallerie (3 images)\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n
<\/div>\n\n

\"Ticket\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Il \u00e9tait demand\u00e9 de partir d\u2019un objet r\u00e9el (et non d\u2019une reproduction) de petite taille pouvant \u00eatre contemporain ou plus ancien* dont le contenu et l\u2019aspect graphique\/typographique \u00e9taient suffisamment int\u00e9ressants et complexes pour en magnifier les \u00e9l\u00e9ments\u00a0: \u00e0 la fois les rendre plus grands mais aussi les rendre plus efficaces et plus lisibles.\u00a0Les propositions graphiques […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false},"categories":[149,70],"tags":[82,107],"yoast_head":"\nPimp that type\/Petit devient grand (Quelques propositions des \u00e9tudiants de l\u2019atelier d\u2019ann\u00e9e 3) - S\u00fcrkr\u00fct<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pimp that type\/Petit devient grand (Quelques propositions des \u00e9tudiants de l\u2019atelier d\u2019ann\u00e9e 3) - S\u00fcrkr\u00fct\" \/>\n<meta property=\"og:description\" content=\"Il \u00e9tait demand\u00e9 de partir d\u2019un objet r\u00e9el (et non d\u2019une reproduction) de petite taille pouvant \u00eatre contemporain ou plus ancien* dont le contenu et l\u2019aspect graphique\/typographique \u00e9taient suffisamment int\u00e9ressants et complexes pour en magnifier les \u00e9l\u00e9ments\u00a0: \u00e0 la fois les rendre plus grands mais aussi les rendre plus efficaces et plus lisibles.\u00a0Les propositions graphiques […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/\" \/>\n<meta property=\"og:site_name\" content=\"S\u00fcrkr\u00fct\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/surkrut\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-30T19:32:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-06-10T16:10:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/comgraph.hear.fr\/surkrut\/wp-content\/uploads\/2013\/01\/02.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philippe Delangle\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/comgraph.hear.fr\/surkrut\/#website\",\"url\":\"https:\/\/comgraph.hear.fr\/surkrut\/\",\"name\":\"S\u00fcrkr\u00fct\",\"description\":\"Blog de l\u2019atelier de Communication graphique de la HEAR\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/comgraph.hear.fr\/surkrut\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/#primaryimage\",\"url\":\"http:\/\/comgraph.hear.fr\/wp-content\/uploads\/2013\/01\/01.jpg\",\"contentUrl\":\"http:\/\/comgraph.hear.fr\/wp-content\/uploads\/2013\/01\/01.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/#webpage\",\"url\":\"https:\/\/comgraph.hear.fr\/surkrut\/2013\/05\/pimp-that-typepetit-devient-grand-quelques-propositions-des-etudiants-de-latelier-dannee-3\/\",\"name\":\"Pimp that type\/Petit devient grand (Quelques propositions des \u00e9tudiants de l\u2019atelier d\u2019ann\u00e9e 3) - 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